10 lessons for businesses from the Maggi fiasco
— June 12, 2015Source By yourstory… Nestle is currently being trashed over its silence. I wouldn’t be so harsh. When you are taking stock of a crisis, silence is a very good idea. In fact, it is better than kneejerk reactions and jingoism. There are thumb rules in life; and they apply to marketing as well. What you do […]
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