Bumbling pro-EU campaign boss fluffs his lines
THE BUMBLING boss of the campaign to keep Britain in the EU got the name of his own organisation wrong FOUR times today.
Lord Rose, chairman of Britain Stronger In Europe, fluffed his lines repeatedly ahead of a broadcast interview.
Itâ€™s the latest blunder to befall the former M&S boss who has stuck by figures suggesting Britons benefit from EU membership to the tune of Â£3,000 a year.
He has refused to withdraw the claim despite critics insisting the figure was not â€œbased on any real evidenceâ€.
Lord Rose first said he was chairman of online grocer Ocado before realising he was being grilled about the EU campaign rather than his business experience.
Then he described his organisation as the â€œBetter Stay in Britain Campaignâ€.
Asked to identify himself at the start of a Sky News interview, he said: â€œStuart Rose and Iâ€™m the chairman of Ocado, Iâ€™m chairman of – sorry – of Stay in Britain, Better in Britain campaign.â€
Realising his mistake and laughing, he said: â€œRight, start again.â€
Having a second attempt at getting the organisation right during the interview at the Brompton cycles factory in west London, Lord Rose again failed to correctly name the group.
He said: â€œStuart Rose and Iâ€™m the chairman of the Better in Britain campaign, Better Stay in Britain campaign.â€
The name of the â€œBritain Stronger in Europeâ€ group has been ridiculed by rival Eurosceptic groups, who refer to it by the acronym BSE – a reminder of the difficulties with Brussels over the â€œMad Cow Diseaseâ€ outbreak.